Who we are

The Founder

“To me, lingerie is self-expression of individual style and spirit. The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase to be ‘dressed up in’ for someone else. If the thing we wear closest to our skin is for someone else and not ourselves, what does that tell us about our bodies? I wanted to create a brand and product that was empowered, confident, sassy, contemporary and fashion-focused. We design to make women feel their most fabulous selves!”

Emily Bendell
Founder and CEO

INSPIRATION

Our award-winning team takes inspiration from modern lifestyles, fashion trends and the world around us. Each collection we launch has a clear purpose and vision behind it, pushing the boundaries of design with unique fabrics, unusual trims and unforgettable new silhouettes. We are proud to be stocked by some of the UK's and world’s most famous retailers, including Selfridges, Victoria’s Secret, Bloomingdales, Zalando, David Jones and De Bijenkorf.

Take control of the narrative with our new fearless collection, inspired by the sheer spirit of femininity. Ultra-wearable, bold, and innovative, this unique line-up of lingerie and nightwear styles is a sight to behold and delight in.

BLUEBELLA x ashley Williams

Inspired by a shared vision celebrating women’s individuality, we joined forces with one of Britain’s most exciting womenswear designers Ashley Williams to create a collection that seamlessly marries her distinctive style with our commitment to boldness and confidence. This unique collab showcases an array of nightwear, underwear and accessories crafted in fully recycled materials, capturing the attention of fashion enthusiasts and lingerie connoisseurs alike.

PRIDE 2023

Feeling proud means celebrating life, and Bluebella has the lingerie to match it. Modelled by queer singer girli and imbued with her unapologetic spirit, the new Pride collection allows you to show your true colours without a filter.

We’re donating 10% of the profits from the collection to Outright International, supporting their amazing work for LGBTIQ+ communities.

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INTERNATIONAL WOMEN'S DAY

While we never take any time off from celebrating and supporting women, we think International Women’s Day is a great chance to make our commitment to feminism even clearer.

This year, we embraced equity with the support of our incredible community and donated £5 from every order made on the day to Equality Now in support of their work for women and girls.

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GET SOCIAL

We are social and love nothing more than seeing our designs lighting up Instagram on our beautiful and creative customers. Send us your favourite looks or show us how you style your Bluebella at #mybluebella. There is nothing we love more!
We are delighted to now have more than 654k followers on Instagram and 223k on Facebook.

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HERE TO HELP

Not only do we make you look and feel fabulous, we want to make your shopping experience fabulous too. We take care to make your life that bit easier with quick delivery, free and easy returns and an award winning customer service team to take care of all your needs.